The best chance of being noticed in the search engines is to be in the top ten search results. That's the goal of SEO - to rank as high as possible. SEO will make it easier for potential customers to find you.
As many as 70% of Internet users start their browsing session with a search. Whether it's news, attractions, entertainment sites or shopping, it usually starts with organic search.
SEO optimization processes are relatively slower compared to other advertising tools, such as Google Ads, but with long-term and exponential results: steady growth in traffic from Google search; a growing customer base; increasing sales; and growing business awareness.