How does the SEO optimization process work?

Before we start with SEO optimization, we find out what your needs are. Based on the specifics of your business, we analyze the current market situation, evaluate your positions and choose the most appropriate SEO strategy.

IMPORTANT - to clarify the goals, that we will work towards together, so at the beginning of the work we will establish:


How we will measure the results of search engine's optimization and what goals customers need to meet when they visit the website.

We'll assess the level of internal and external optimization of your website and evaluate your current search engine rankings.

With the right insight into the specifics of your business, we will determine the competitiveness of your niche in Google search.

With the right SEO tools, we'll execute the keyword research and identify which ones are the most relevant looking at the keyword search term, search volume, organic search traffic, type of search, search queries and etc.

We'll suggest best SEO tactics and develop a long-term SEO strategy.

What makes up the SEO work process?

On-page SEO

As part of our SEO process, we provide monthly packages of internal and technical SEO website recommendations and in parallel we run external SEO services. For on-page optimization, we take actions or make recommendations (depending on the client's ability to change the website) for internal changes on the website to tell Google and other search engines a good view of your site in order to blast in organic search rankings and take your site's user search experience into another level:

  • Page title and header optimization
  • Adjustment of meta descriptions
  • Best content and text adaptation to users and Google search algorithms
  • Optimization of image alt text (for Image search)
  • Optimization of page load speed
  • Website customization for Local SEO results
  • Optimizing website code
  • Implementation of search extensions (Structured Data)

Off-page SEO

External SEO relies at expanding the backlink network of a website. The backlink network is extended by using a verified, reliable and functioning backlink database that raises your website's authority which is a ranking factor in Google's search algorithms, helps rank higher in the search results pages and increases traffic to your website.

We use best practices and take algorithmic penalties into account when expanding backlink networks, so our off-site SEO optimization is safe. We also constantly monitor our client's backlink network for "SPAM" - poor quality links that may be influenced by competitors or other third parties for profit that forbids to rank higher on Google.

Search engine optimization is a process that focuses on attracting targeted users - potential buyers - to your website via major search engines results page.

How will we measure the search engine optimization process?

While the search engine optimization process is an on-going and long-term strategy to attract customers via Google search when they search for something, it is vital to regularly assess the results and see if the on-page and off-page SEO success is evident and measurable. Don't expect the sky-rocking results at the begining. When it comes to SEO, it's a longer road compared to paid search or Ads and with a bigger variety of SEO techniques, but definitely with the longer effect that helps search engines understand the value of the content on the page of your website and send signals to Google.

Google Analytics 4 setup with conversion tracking

Setting up an Analytics account is the first step to start tracking website conversions. The tool is completely free and allows you to get up-to-date information about your visitors and their experience. Such information is a powerful and important tool for optimizing conversions.

It is essential for every website administrator to understand where the most traffic is coming from and how it is converting. Knowing the traffic facts allows you to analyse the results and further improve them in line with statistical trends. Traffic measurement and conversion rates are the main reasons why you need to connect GA to your existing website. Moreover, using Google Search Console and adding it to your GA property will further help optimize your site and improve search rankings.

Google Business Profile optimization

Setting up a Google Business profile can help you attract visitors through organic search results and Google Maps. It is important to understand that Google's website is the most visited in the world, and its search engine accounts for over 90 percent of this market. Essentially, creating an account on Google Business is adding an activity or business to Google's search engine where it becomes visible to the world. Simply creating a profile may not be enough if you want to get the most out of your business, in which case Google Business optimization will also be required.

SEO experts agrees, that while optimizing your profile is simple enough, you still need to put effort in it and provide more relevant information about your business, share photos and choose relevant keywords in your business description. It is essential to keep information up-to-date, share offers and other relevant news. Don't forget to respond to feedback from visitors in a timely manner - it can be seen by other visitors in the search engine.

SEO reports

  • Quarterly review - content, linkbuilding, consulting or conversion optimization
  • Google Analytics traffic analysis
  • SEMRUSH automated reports
  • Quarterly Keyword Ranking Report
  • Monthly traffic, goals and CPL (cost-per-lead) reports
  • Monthly user experience reports (bounce rate, device category, etc.)
  • Quarterly Competitor Status Report


What is the SEO process?

The SEO process is a continuous process of internal and external optimization of a website in order to improve its rankings in search engines. This includes selecting the right keywords, customizing content, creating backlinks and other elements.

How are SEO results measured?

SEO results are measured using a variety of methods such as Google Analytics traffic analysis, conversion rates, keyword ranking reports and competitor status report. The data allows us to measure the effectiveness of SEO and the user experience of the website.

Client reviews

Baltic Travel Service

We are pleased to have partners we trust and who are effective in achieving our goals. Excellent results build trust and ensure long-term cooperation.

We are satisfied with the clear communication, SEO services and the ability to adapt to the needs of the brands such as BTS.LT, and others.

— Laurynas Keršys Baltic Travel Service, UAB

Posted 6 months ago


When choosing an SEO service provider, we contacted different agencies. The most important thing was to find a partner who would be able to clearly explain the problems and help us to set goals towards which we would work. Seoneta, and more specifically Justinas, with whom we communicate on all SEO issues, helps us to understand what is going on, how much progress has been made, and in what direction we should move further. We are very happy with the cooperation and the results achieved. Seoneta are true professionals in their field!

— Greta Bimbaitė Baltic Realization Center UAB

Posted 8 months ago


We have been cooperating with Seoneta since 2015 - it is only thanks to their significant contribution that our e-shop has achieved excellent results, which continue to grow steadily. I am very satisfied with the excellent and specific communication, the very professional and detailed reviews and comments, the possibility to always get a clear answer to questions, to consult and discuss future plans.

We have expanded our cooperation to other markets - in Latvia Seoneta takes care of the positioning of the Latvian version of Gudručio Vaistinė We have achieved excellent results here very quickly, which have been translated into sales equal to those of Gudručio Vaistinė in Lithuania. I can't imagine our further growth without such a great partner as Seoneta - I can sincerely recommend it to anyone.

— Arvydas Norvaišas UAB "Norameda"

Posted 1 year ago

Vision Express

This is one of the partners that I would wholeheartedly recommend to anyone looking for SEO help. Professionalism, flexibility and quick response, well-reasoned proposals, timely work - the best description of Seoneta team. But what impresses me the most is that in a difficult pandemic situation the Seoneta team proved to be true PARTNERS - understanding, patient and supportive. Not everyone is like that these days, and I appreciate our cooperation, which I hope will last for many years to come.

— Aušra Radzevičienė UAB "Vision Express"

Posted 1 year ago