SEO Strategy

INTEGRATED WEB / SEO STRATEGY

There are many factors to consider when developing a new website. This includes adapting the website to search engines or the CREATE AN EFFECTIVE SEO STRATEGY OF THE NEW WEBSITE CREATED.

THINKING AHEAD

If you are not familiar with the process of building a website, let alone adapting it for search engines or creating a winning SEO strategy, we can do it for you.

An integrated WEB/SEO strategy, just like a digital marketing strategy, is a set of targeted guidelines that will guide developers and content creators to build a website that does not require additional internal SEO optimization. Simply put, it's a document that will allow you to have an SEO-ready website, even if you don't have any knowledge of search engine optimization.

WHAT MAKES UP A WEB / SEO STRATEGY

TARGET KEYWORD RESEARCH

This is probably the most important step in determining the direction of the content of a website. Once we have identified your most important services/products, we work with you to create a list of keywords, or a keyword strategy, that will guide the structure and content recommendations of the website so that every page is optimized for the right search intent and search queries and will increase in search engine rankings which in turn will grow organic traffic. Keyword research is based on the organic search, search terms and keyword search volumes and will later help Google in ranking your page and driving organic search traffic to your site.

COMPETITOR ANALYSIS

Based on the list of keywords, we carry out a SEO audit for competitors from he first Google search engine results page. We analyze the amount of content, the quantity of products, the structure of the website, the images. This information allows us to make assumptions about what content is needed to match the competitive environment in search results.

BUILDING THE WEBSITE STRUCTURE

After the competitive analyses, we draw up proposals for the structure of the website (the tree of web pages), in line with current SEO trends.

WEBSITE LAYOUT TEMPLATE

Competitive analysis allows us to fully assess what a website needs to be to successfully rank high in Google search positions and shine in SERPs data. After assessing the situation, we provide a recommended website layout that you can follow when choosing a website design - you will know all the most important elements of the landing pages, and all you have to do is coordinate everything with the designer.

After the website is live you can check how all pages on your site performs and track user experience in Google Analytics and Google Search Console.

WEBSITE CONTENT STRATEGY

For each page of the website, we provide information on the most important on-page SEO elements to rock in Google SERP:

• What keywords the page is targeting.
• What should be the URL that meets the SEO guidelines.
• What is the optimal Meta Title for the page.
• Best Page H1 heading.
• Page Meta Description recommendations.
• Recommendations for SEO content: text length metrics, formatting, elements used in the content (photo/video), keywords to be used in the text and good examples to win in content marketing.

WE PROVIDE META DATA

For each page, we compile a set of meta-data information that you only need to upload or pass on to your developers. In the information file you will see for each page: Meta Title and Meta Description, H1, ALT texts.

Regardless what kind of website you are building: an e-commerce project or a representative website, with our WEB/SEO STRATEGY the process of creating a website will be much easier and clearer. MOST IMPORTANT - your new website will be search engine friendly and will drive organic search results.

The information in the manual is clear and easy to understand, so with a WEB/SEO STRATEGY, you can easily create a website in collaboration with any developers of your choice.