SEO services are the process of optimizing a website for search engines to improve its visibility on search engines such as Google, leading to increased traffic and revenue for a business.
SEO services - what are they?
SEO services are search engine optimization services provided by an agency or freelancers that help your business achieve more visibility and revenue from search engines like Google. Typically, SEO plans consist of internal and external SEO and technical website optimization.
Why does your business need SEO services?
The success of a modern and up-to-date business depends on its online visibility. If you are not visible on the internet, you are practically invisible. Our main aim is to achieve visibility in search engine rankings such as Google, Yahoo, Bing and others.
Search engines generate around 93% of all web traffic. Visibility of your business on the most popular search engines is an integral part of business success. Some statistics:
- Google search processes over 8.5 billion searches every day.
- 75% of users stay on the first page of a search.
- Mobile searches account for around 60% of all Google searches.
- Google has 92% of the search engine market and is the clear market leader.
- 46% of product/merchandise searches are made on Google.
- 7 out of 10 searches related to food are made on mobile phones.
- 33% of Google mobile searches are location-specific.
- The average click-through rate for Google search results in the first position is around 20%, in the 2nd position - 11%.
- The number of searches conducted on Google is increasing by 16-20% every year.
Taking these statistics into account, we can safely say that SEO services are a viable method of becoming visible in search engine results and thus in the online world. We have been offering and providing SEO services for more than 13 years, so the experience of our SEO team speaks for itself.
Helps your business become visible and well known
Your website is your business card online. If your target audience doesn't see it, nobody will know about you. Custom SEO campaign allows you to show your website to your most targeted customers. You become visible through keyword positions, the quality and authority of your website increases, your strengths are highlighted and your strategy is clarified.
Builds the credibility and authority online for both the website and the brand itself
Optimizing the website increases its quality. And the best way to showcase a quality website is for it to become visible in Google searches.
Good SEO = Better User Experience
A big part of the right SEO process is to increase the quality of the website. During this process, a significant amount of attention is paid to the user visiting your website. Different strategies are used to improve the user's experience on the website so that the path to a sale is quick and easy.
SEO strategy shapes the consumer's buying cycle
A visible website is the perfect place to analyze how the consumer behaves during the buying cycle. From the data obtained, it is possible to draw conclusions and apply solutions on the website to influence the buying cycle. Thanks to SEO, a website that is visible in searches for relevant keywords becomes the perfect environment for analyses and experiments on the buying cycles of potential customers, which can lead the customer to content that is relevant to their buying habits.
- • SEO positions allow a website to be visible 24/7. While you sleep the website works for you.
- • According to 2019 research - organic (SEO) results get 90% more clicks than paid Ads.
- • Generating quality and converting (BUYING) website traffic, which is very important.
- • SEO is a long-term solution - once you achieve high rankings on Google there is little chance of them dropping in the short term. The only reasons for changing positions are competition and Google algorithm changes.
- • Search Engine Optimization influences the sales of a product or service in physical stores - consumers visit your website before they visit your store.
- • Although the term SEO itself is defined as optimizing websites for search engines, Lithuanians use Google 98% of the time.
Synergy with Google Ads
SEO and paid advertising campaigns, such as Ads, work well together. Ads allows a website to appear at the top of a paid search results, while SEO work allows the website to rank in organic results (below the paid advertising). When done correctly, both paid and organic results are displayed at the top of the search engine page, boosting your brand's credibility. Professional SEO experts come to the rescue to help you maximise your PPC campaigns - for example, a highly ranked page may perform better in search if you use it as part of a PPC promotion, especially if the keyword cost-per-click is low.
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What is the price of SEO services?
The price of the SEO services depends on the size or scope of the project. We offer three standard SEO plans, but we usually choose the most suitable one for you after a detailed analysis of the website and the competitive environment. The price of SEO is made up of one-off internal SEO work (initial campaign investment) and monthly external optimization (progressive monthly optimization). Once the one-off work has been completed and the website has been cleaned up according to Google's guidelines, the monthly external optimization is carried out, which allows the project to continue to grow traffic and sales from Google search, monitor the competitive environment and quickly react to Google's algorithm changes. We will determine the SEO price by considering four aspects: keywords, content, competitive environment, external SEO. If you would like to get a quote for our SEO services for your project, please click here
What makes up SEO services - from getting to know you to taking action
Getting to know
As in daily communication, it all starts with getting to know each other. We get to know you and your business before we start work. We find out the specifics of your business, analyze the most profitable products/services for you, discuss and evaluate the results you want to achieve.
Market and competitor analysis
Each market has its own specifics and the specifics of the online market often differ from the physical competitive environment. The online competition itself is also different. Once we perform SEO analysis on search and have information about the competitive environment: we identify your competitors, the SEO tactics used by your competitors, and the search trends of your services.
We analyze keywords based on the competitive environment and your priorities. The resulting list of keywords is used in the optimization process - for internal and external SEO actions.
On-site SEO services
A successful SEO process starts from the inside of the website. Every website that ranks well on Google or any other search engines like Google is internally well-organized. To identify the main problem areas of a website we perform an SEO audit. The aim is to analyze technical SEO errors of a website in depth the and provide clear instructions on how to fix them.
Once the website hygiene processes are in place, we move on to audit the content. Websites are different. Some are representative websites with text and images as the main content, others are e-shops with products as the main content. Depending on the type of website, we carry out competitive analyses that give us an idea of the steps we need to take in the SEO process to stay ahead of the competition. In one case, this could be the addition of textual information, while in others it could be the improvement of products or product categories in various aspects. For all cases, content plays an important role in the SEO process for on-page SEO.
An equally important part of the process of on-page optimization is the architecture of the website, or the structure of internal links. By carrying out internal analyses of the website and its competitors, we can identify problem areas in the architecture of the website and create the correct internal link structure. A good link structure allows Google's search bots to crawl the site quickly and easily and to understand the importance of links hierarchy.
And we don't forget the user who performs certain actions on your website. As organic traffic rises, we can monitor qualitative traffic indicators. If we see short visit times or quick exits from a page, the website needs UX (User Experience) solutions. With years of experience and A/B testing, we make recommendations on how to improve the user experience on your website.
Off-site SEO services
Once the website is fully prepared internally, we move on to external actions. One of the most important tools in an SEO strategy is external links - backlinks to your website that can be found on other websites. External links build the authority of your web pages. It is very important that the quality of the backlinks in the off-site SEO services process is high.
External links, or also known as backlinks, are like votes for your website pages. The more quality votes you collect, the more likely you are to be found in the top positions of Google search. Quality backlinks are still one of the most important factors in off-page SEO.
Backlink networks are usually expanded based on the project's needs, but it also happens that a website receives an algorithmic penalty due to SEO services that are not done well or due to malicious actions. In this case, a clean-up of the backlink network must be carried out by removing the poor quality and malicious backlinks.
Off-page optimization are not limited to links. An increasingly important factor is the Google Business account that allows users to discover you in Google Maps searches. An optimized Google Business Profile allows customers to call or get navigation coordinates directly from Google search, giving the user the maximum speed of conversion.
Why outsource to an SEO agency?
There is so much information, videos, tutorials and tips available on the internet these days that you may wonder why you should buy a service when you can do it yourself. However, it's not as easy as it may seem, so here are some reasons why you should choose us.
SEO results are influenced by many different factors, what works for one website will not necessarily work for another. That's why practice and experience in SEO is so important, and without it, it will be very difficult to determine what exactly is most relevant when it comes to your website. Agencies work on many different projects, so they are able to analyze and understand what and when it is important and what action to take.
SEO is not a simple process; it is constantly changing and evolving, so it is important to keep up to date, keep learning and keep up with the latest changes. This is very time-consuming and demanding. It would be much easier to choose an agency with an SEO specialist who will not only help your website to take off, but who will not make the mistakes that you might by handling it yourself without enough expertise. And if you do, you could put your website in an even worse position than before. Then you will need to entrust your SEO services to professionals anyway.
By working with an agency, you'll learn more about your website, what's important to it that you hadn't even thought of before, the different optimization options, news and trends.
Quality SEO requires a range of additional tools and reporting software. Most of them have many features and parameters, making them complicated to use, and most of them are paid. So investing in SEO tools on your own can be pricey, and you might not get the results because of a lack of knowledge about SEO optimization. An agency or an SEO professional will be able to provide you with the key data you need to be fluent in its use.
How to measure the value of SEO?
Like most online marketing tools, the SEO part is measurable. Professional SEO services always:
Get your website ranked as high as possible in Google for relevant keywords;
Make you more visible compared to your competitors;
Website visibility - better indexing makes your website visible for many related keywords, not just the keywords in your SEO strategy;
Increased traffic not only from organic search. Thanks to SEO, search engine optimization, you will also eventually see an increase in traffic from other channels, such as Direct, due to the growing awareness of your brand;
High return on investment - the cost of SEO services always pays for itself. Over time, your website's performance grows (the benefits of SEO) and the investment in SEO is the same or even lower.
A brief overview of our SEO services
What are SEO services?
What are the benefits of SEO services?
The benefits of SEO services include increased online visibility for the business, better presentation and quality of content, and a better user experience, leading to increased sales and market authority.
Why to outsource SEO services to an agency?
It is better to outsource SEO to an agency, as the SEO professionals have more experience, resources and knowledge to ensure effective and targeted search engine optimization.
We are pleased to have partners we trust and who are effective in achieving our goals. Excellent results build trust and ensure long-term cooperation.
We are satisfied with the clear communication, SEO services and the ability to adapt to the needs of the brands such as BTS.LT, Aviabilietai.lt and others.
Posted 6 months ago
When choosing an SEO service provider, we contacted different agencies. The most important thing was to find a partner who would be able to clearly explain the problems and help us to set goals towards which we would work. Seoneta, and more specifically Justinas, with whom we communicate on all SEO issues, helps us to understand what is going on, how much progress has been made, and in what direction we should move further. We are very happy with the cooperation and the results achieved. Seoneta are true professionals in their field!
Posted 8 months ago
We have been cooperating with Seoneta since 2015 - it is only thanks to their significant contribution that our e-shop www.GudrucioVaistine.lt has achieved excellent results, which continue to grow steadily. I am very satisfied with the excellent and specific communication, the very professional and detailed reviews and comments, the possibility to always get a clear answer to questions, to consult and discuss future plans.
We have expanded our cooperation to other markets - in Latvia Seoneta takes care of the positioning of the Latvian version of Gudručio Vaistinė www.gudrinieku-aptieka.lv. We have achieved excellent results here very quickly, which have been translated into sales equal to those of Gudručio Vaistinė in Lithuania. I can't imagine our further growth without such a great partner as Seoneta - I can sincerely recommend it to anyone.
Posted 1 year ago
This is one of the partners that I would wholeheartedly recommend to anyone looking for SEO help. Professionalism, flexibility and quick response, well-reasoned proposals, timely work - the best description of Seoneta team. But what impresses me the most is that in a difficult pandemic situation the Seoneta team proved to be true PARTNERS - understanding, patient and supportive. Not everyone is like that these days, and I appreciate our cooperation, which I hope will last for many years to come.
Posted 1 year ago