An SEO audit is a review of the health of a website in terms of search engines, which identifies the website's current status, strengths and weaknesses. This includes in-depth analysis of the website, external analysis of backlinks, detection of technical errors and optimization.
An SEO audit is the process - like a health check for your website - a check-up that identifies any issues your site may have and check whether it is technically in order. The SEO audit can help identify strengths and weaknesses that need to be addressed, eliminated or improved to avoid getting in the way of organic search rankings and drive organic traffic to websites.
An SEO audit – is a two-part analysis of a website
- Internal website analysis, which involves examining the software code, internal website elements, and site architecture for compliance with Google's search guidelines.
- External backlink analysis, which analyses the client's and competitors' in-going links' networks.
An SEO audit is necessary if:
- a new website is being built;
- an existing website is being updated;
- the website has received a Google penalty;
- the website has quality content and structure, but the web pages are not optimized for certain keywords.
For most of our successful clients, actionable SEO audits have saved them money and time by enabling them to make the right decisions which attracted new visitors and increased the profits.
An SEO site audit of your website covers factors such as:
- Whether the website pages are in order and properly indexed by Google.
- Detection and identification of technical SEO errors within the page.
- Visibility of the website in Google search results.
- Whether users find what they are looking for when they visit the page.
- Analysis of server performance, website codes and loading speed.
- Analysis of relevant keywords
- The quality and quantity of links (URLs) on the site and internal linking.
- Analysis of the site's meta data.
- Other on-page SEO issues.
Every business owner wants their website to be at the top of the charts, visible to everyone and consistently generating customers. In order to do so, it is important not only to make sure that the website meets all the Google search standards, but also to analyze competitors and overtake them, and choose the right implementation strategy. Google uses more than 200 different factors to rank websites, which determine the position of a website. SEO audit will reveal spot, see and understand existing problems that you may never have thought of like hidden broken links or duplicate content issues. There are often some common mistakes that people make when trying to build a quality website themselves. Correcting each of these mistakes brings you closer to your goal and a better position in the search. We use SemRush, Google Search Console, Google Analytics, Ahrefs and other SEO metrics and site audit tools available to audit and write recommendations to solve on-page and off-page errors.
Why do I need
an SEO audit?
A complete SEO audit will give you an idea of the current state of your website, where it stands, and its realistic chances of competing with other similar businesses. Finding out if the website has any penalties from Google, as removing them is a really long and complicated job, so it's important to identify this as soon as possible and start working on your SEO strategy properly.
Google, one of the major search engines, often changes the principles for ranking its pages, so flexibility in adjustments is essential in order to keep a website competitive among its competitors.
Don't be surprised if the site's SEO efforts you did a few years ago are no longer benefiting your website and your rankings are falling. Strategies that were previously effective and beneficial are often not only no longer helpful, but even damaging to your website. This is why it is important to periodically monitor the current state of your website and optimize it according to the latest changes and criteria.
How professional
SEO audit is carried out?
Technical SEO audit involves creating a list of items to be analyzed, researched and documented. Therefore, SEO professionals conducting an audit carefully scans the entire website, taking into account all the points, which is usually impossible to do on your own, so special software and SEO audit tools are used to crawl the entire site without missing anything. The problems are then identified, recommendations and tips are provided, and it is then discussed what needs to be changed or improved in order to rank better.
If you're a small business and your site isn't complicated, the problems identified by effective SEO tools shouldn't be overwhelming. But for more extensive websites it may include numerous problems and solutions, therefore a SEO consultant might be handy to improve your website from the errors that are holding your website back.
An SEO audit includes:
Analysis, evaluation, conclusions and specific examples of how to make your website searchable.
Analysis of the external URL links, followed by a list of all the backlinks that the website has, and the use of anchor texts.
Review of the audit during the meeting.
Detailed keyword analysis and examples of application for optimization.
Recommendations for adaptation of key pages, including recommendations for: meta-titles (title tags), h1 headings, use of keywords, content optimization.
Analysis of competitors' backlink profiles. Includes all competitors' backlinks and recommendations on how to develop your backlink network to outperform your competitors.
These are the main SEO audit checklist points you'll find in website audit. A successful SEO audit of your site will give useful information on SEO health and by fixing these errors you will rank better in search engines.
SEO AUDIT MUST HAVE 2022
Optimizing website loading speed
Optimizing the site load speed is one of the key steps in making it easily accessible to visitors and rank in Google highly. A page speed can also determine its position in search pages, which is why a website's results often suffer.
Page speed optimization can be carried out using a variety of tools to determine loading speeds and to identify related problems. Often, compressing images or simplifying the code on the page itself may be sufficient to optimize the loading speed of a website. However, other measures, such as a more powerful server, may sometimes be necessary to achieve more successful results.
The key is to keep in mind and periodically analyze how long it takes to load a page or part of a page.
We use Google Site Speed insights, GTmetrix, SemRush tools to assess loading speed, which allow us to look at loading speed from different perspectives and find the best solutions for improving the loading speed of a website.
Recommendations for correcting website code errors
Even if everything looks good at first glance, your website may need to be corrected for code errors. In many cases, the headers or meta descriptions that are presented as code need to be optimized. These are the elements used by search engine robots to provide information about the page. Of course, this kind of HTML error handling won't require a lot of resources, but the benefits for your website can be very significant. Visitor traffic and the visibility of the page itself also depend directly on the correct use of code. For this reason, periodic attention should be paid to code maintenance to avoid accidental errors. Correcting coding errors help you improve and make the website pleasing to Google's crawlers, which will have a positive impact on your website's SEO results and help you rank better in Google and other search engines.
Ensuring pages run smoothly on mobile devices
Recently, people are spending more and more time on mobile devices. As a result, web browsing is moving from computers to smartphones. This change in habits makes the mobile version of a website particularly important. Of course, you don't really need to create a separate website for this, as it can be easily adjusted and adapted to mobile devices to increase user experience.
For browsers and search engines, one of the most important aspects is the speed of the mobile version of a website. In addition, CSS, JavaScript or images, which can be rendered perfectly well on a phone, should not be blocked, and HTML5 will help to extract and render the effects. When adapting a website for mobile devices, it is also important to keep in mind the practical aspect, so elements such as pop-ups will not be suitable.
F.A.Q
What is an SEO audit?
Why do I need an SEO audit?
An SEO audit is needed to understand the current state of your website and its ability to compete with other other businesses online. The audit helps us to identify problems and make recommendations to resolve them, optimize your website according to the latest guidelines and ensure your competitiveness.
Client reviews
We are pleased to have partners we trust and who are effective in achieving our goals. Excellent results build trust and ensure long-term cooperation.
We are satisfied with the clear communication, SEO services and the ability to adapt to the needs of the brands such as BTS.LT, Aviabilietai.lt and others.
Posted 6 months ago
When choosing an SEO service provider, we contacted different agencies. The most important thing was to find a partner who would be able to clearly explain the problems and help us to set goals towards which we would work. Seoneta, and more specifically Justinas, with whom we communicate on all SEO issues, helps us to understand what is going on, how much progress has been made, and in what direction we should move further. We are very happy with the cooperation and the results achieved. Seoneta are true professionals in their field!
Posted 8 months ago
We have been cooperating with Seoneta since 2015 - it is only thanks to their significant contribution that our e-shop www.GudrucioVaistine.lt has achieved excellent results, which continue to grow steadily. I am very satisfied with the excellent and specific communication, the very professional and detailed reviews and comments, the possibility to always get a clear answer to questions, to consult and discuss future plans.
We have expanded our cooperation to other markets - in Latvia Seoneta takes care of the positioning of the Latvian version of Gudručio Vaistinė www.gudrinieku-aptieka.lv. We have achieved excellent results here very quickly, which have been translated into sales equal to those of Gudručio Vaistinė in Lithuania. I can't imagine our further growth without such a great partner as Seoneta - I can sincerely recommend it to anyone.
Posted 1 year ago
This is one of the partners that I would wholeheartedly recommend to anyone looking for SEO help. Professionalism, flexibility and quick response, well-reasoned proposals, timely work - the best description of Seoneta team. But what impresses me the most is that in a difficult pandemic situation the Seoneta team proved to be true PARTNERS - understanding, patient and supportive. Not everyone is like that these days, and I appreciate our cooperation, which I hope will last for many years to come.
Posted 1 year ago