Off-page SEO is both important and essential for building relationships with a wide range of other online sources. Differently from the on-page SEO, all the actions are carried out on the Internet rather than on the website itself, with the aim of increasing the keyword volume of that website and improving search engine rankings. The goal is to get links that link to your website, which in return promotes your brand and increases your visibility and awareness. The more widespread a brand is, the more often it is seen, which gives both consumers and search engines confidence. It is important to collect quality links, because every high authority link that links to your site is a signal to Google. Once Google has received such a mark, it treats it as a confirmation that the information published on the website is valuable, relevant and up-to-date, making your pages useful to customers and worth appearing in search results for relevant keywords.

Effective off-page SEO strategy is a complex part of the project and requires a lot of time, effort and energy. In the past, things were easier because Google treated every incoming link as a positive score regardless of its quality. Now, however, it is not so easy to get away with it, and Google no longer values quantity but rather quality. To gain favor from Google's algorithms, attention must be paid to the source of the external link, and only a backlink with a high-quality and authority will be beneficial. Therefore, it is not worth choosing a large number of links from weak sites with low authority, it is much better to choose fewer links but from highly authoritative sources. Attempting to collect build links from low-quality sites of questionable value may even be harmful.

The aim of working on external website optimization is to obtain quality links that lead to your website. Before selecting new backlinks, it is useful to carry out an analysis of existing links, broken links and evaluate them. You should look out for toxic references and remove them as soon as possible if they are found, thus counteracting the negative impact they may have on your website.

The importance of a positive reputation should also be borne in mind, so building a positive image, controlling negative reviews or brand mentions and finding solutions are all part of the off-page SEO techniques that help search engines to see SEO efforts and rank better in search engine results.

Off-Page SEO

What makes up Off-Page SEO?

Every client and their website is unique, so it's impossible to tell what will work best for everyone. The selection of external URLs for a particular website is based on certain criteria, such as the specifics of the website itself and the current market in which the website competes. No one can say what is the exact and specific number of links that will universally fit all or specific markets, so to assess the current situation of external SEO, the specialist analyzes the website, its competitors and their external links. Then the situation can be realistically interpreted and predictions can be made as to what changes are needed and how many resources will be required to achieve the goals of rising in Google search for certain keywords.

What makes up Off-Page SEO

An important point to note is that you should not be tempted by the abundance of cheap alternatives for obtaining backlinks, which are often obtained through spamming. Otherwise known as Black Hat SEO, by using link harvesting in prohibited ways, you not only run the risk of gaining toxic links, damaging your website's rankings, but you may even receive a penalty from Google. We therefore recommend that you take the process of optimizing your website seriously, act responsibly and with integrity. If possible, entrust this work to SEO specialists. If you do decide to do it yourself, do your homework and find out how to do it right so that it does more good than bad.

Expanding the backlink network through related websites

Backlinks can be placed virtually anywhere, but there are a few basic rules that make them more effective. Backlinks will be most effective when they appear on well-known websites that are ranked by web crawlers.

Such sites tend to have high quality content and a large and regular flow of visitors. In addition, it is useful to place links on websites with similar themes, as they are visited by an audience that is interested in the topic. In this way, the link will not only be relevant to search engines, but also to the audience itself. Therefore, hosting backlinks to content with similar topics will result in additional search traffic to the website.

Writing SEO articles

One of the practices to be more visible are well-written SEO articles. Content that is optimized for search engines allows you to perform well on Google. In addition, comprehensive and well-crafted SEO content lets search engine robots know that the website will be truly relevant to visitors interested in a particular topic. Or if SEO articles are externally published - they are directly judged by visitors and they will decide whether it is a good reference and worth visiting.

Writing effective articles is also about remembering a few basic rules. First of all, one should keep in mind not only the topic, but also the keywords related to it. It is true that there should not be too many of them in the text, and the text should be easy to understand for every visitor. In addition, headings (H1, H2, H3, etc.) can be very useful, as they also structure the content itself and keep the reader's attention. Other strategies are used to create a well-optimized content for external use, such as guest posting or guest blogging, etc.


What is Off-page SEO?

Off-page SEO refers to actions carried out on the Internet, rather than on the website itself. The efforts are made to improve search engine results for relevant keywords, to obtain external links and promote the brand, as well as to increase the site's authority on the search engine.

What are backlinks?

Backlinks refer to links from other sources on the Internet that direct users to your website, which increase the visibility and authority of your website and can improve search engine results.

Client reviews

Baltic Travel Service

We are pleased to have partners we trust and who are effective in achieving our goals. Excellent results build trust and ensure long-term cooperation.

We are satisfied with the clear communication, SEO services and the ability to adapt to the needs of the brands such as BTS.LT, and others.

— Laurynas Keršys Baltic Travel Service, UAB

Posted 6 months ago


When choosing an SEO service provider, we contacted different agencies. The most important thing was to find a partner who would be able to clearly explain the problems and help us to set goals towards which we would work. Seoneta, and more specifically Justinas, with whom we communicate on all SEO issues, helps us to understand what is going on, how much progress has been made, and in what direction we should move further. We are very happy with the cooperation and the results achieved. Seoneta are true professionals in their field!

— Greta Bimbaitė Baltic Realization Center UAB

Posted 8 months ago


We have been cooperating with Seoneta since 2015 - it is only thanks to their significant contribution that our e-shop has achieved excellent results, which continue to grow steadily. I am very satisfied with the excellent and specific communication, the very professional and detailed reviews and comments, the possibility to always get a clear answer to questions, to consult and discuss future plans.

We have expanded our cooperation to other markets - in Latvia Seoneta takes care of the positioning of the Latvian version of Gudručio Vaistinė We have achieved excellent results here very quickly, which have been translated into sales equal to those of Gudručio Vaistinė in Lithuania. I can't imagine our further growth without such a great partner as Seoneta - I can sincerely recommend it to anyone.

— Arvydas Norvaišas UAB "Norameda"

Posted 1 year ago

Vision Express

This is one of the partners that I would wholeheartedly recommend to anyone looking for SEO help. Professionalism, flexibility and quick response, well-reasoned proposals, timely work - the best description of Seoneta team. But what impresses me the most is that in a difficult pandemic situation the Seoneta team proved to be true PARTNERS - understanding, patient and supportive. Not everyone is like that these days, and I appreciate our cooperation, which I hope will last for many years to come.

— Aušra Radzevičienė UAB "Vision Express"

Posted 1 year ago