Off-Page SEO

Every client and their website is unique, so it's impossible to tell what will work best for everyone. The selection of external URLs for a particular website is based on certain criteria, such as the specifics of the website itself and the current market in which the website competes. No one can say what is the exact and specific number of links that will universally fit all or specific markets, so to assess the current situation of external SEO, the specialist analyzes the website, its competitors and their external links. Then the situation can be realistically interpreted and predictions can be made as to what changes are needed and how many resources will be required to achieve the goals of rising in Google search for certain keywords.

An important point to note is that you should not be tempted by the abundance of cheap alternatives for obtaining backlinks, which are often obtained through spamming. Otherwise known as Black Hat SEO, by using link harvesting in prohibited ways, you not only run the risk of gaining toxic links, damaging your website's rankings, but you may even receive a penalty from Google. We therefore recommend that you take the process of optimizing your website seriously, act responsibly and with integrity. If possible, entrust this work to SEO specialists. If you do decide to do it yourself, do your homework and find out how to do it right so that it does more good than bad.

External links are one of the most important and effective ways to achieve better SEO results and rank higher in search results pages like Google. From a visitor's point of view, an external link is any link that redirects the user to another website. These links are, however, extremely important for the website itself, as the more such links that are properly used, the more competitive and better the original website is considered to be and reflects its content more accurately.

As mentioned before, it is not only the quantity of external links that matters, but also their quality. You should carry out a periodic analysis to ensure that they are beneficial (as they can sometimes even be damaging). In some cases, a thorough analysis may also lead to the removal of links to ensure page success.

External optimization will be important to secure a high position in the search engine and thus attract natural traffic. You can also reach your target audience by using a backlink that leads to your page or to a specific page. It is these external links that search engine robots use to evaluate and rank websites.

Of course, this is not the only ranking factor, but it is one of the most important and the more such links you receive, the better your page will be ranked. However, the quality aspect should not be overlooked either, as one link on a website with high authority ranking could be more useful than a thousand links on sites that are not ranked by Google's search robots. This is why it is important to be concerned not only with the development of links, but also with their quality. Our database of link building options is built with trusted partners, well known regional press, industry sites, themed sites and other biggest players on the web.

Backlinks can be placed virtually anywhere, but there are a few basic rules that make them more effective. Backlinks will be most effective when they appear on well-known websites that are ranked by web crawlers.

Such sites tend to have high quality content and a large and regular flow of visitors. In addition, it is useful to place links on websites with similar themes, as they are visited by an audience that is interested in the topic. In this way, the link will not only be relevant to search engines, but also to the audience itself. Therefore, hosting backlinks to content with similar topics will result in additional search traffic to the website.

One of the practices to be more visible are well-written SEO articles. Content that is optimized for search engines allows you to perform well on Google. In addition, comprehensive and well-crafted SEO content lets search engine robots know that the website will be truly relevant to visitors interested in a particular topic. Or if SEO articles are externally published - they are directly judged by visitors and they will decide whether it is a good reference and worth visiting.

Writing effective articles is also about remembering a few basic rules. First of all, one should keep in mind not only the topic, but also the keywords related to it. It is true that there should not be too many of them in the text, and the text should be easy to understand for every visitor. In addition, headings (H1, H2, H3, etc.) can be very useful, as they also structure the content itself and keep the reader's attention. Other strategies are used to create a well-optimized content for external use, such as guest posting or guest blogging, etc.